Mastermind deck, built from Discord first, then live SEO news
What changed in search, maps, AI answers, and local SEO this month.
A meeting-ready briefing for GMB operators, local SEO teams, and agency owners who need the current moves without sitting through a dozen feeds.
Current read
The board for July
Sherlock handled evidence, Raven handled signal triage, Einstein handled SEO implications, and Tommy turned it into operator actions.
Interactive sections
Run the room by lane
Operator mode
30 day SEO sprint
Click items during the call. The checklist saves in this browser so Mike can come back to it.
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Evidence locker
Source matrix
Public sources are linked. Discord and internal playbook items are represented as sourced notes, not exposed local paths.